Douglas Karr's Articles on Martech Zone
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Content Marketing
OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…
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Content Marketing
Ziflow: Manage Every Part of Your Content Review and Approval Process
The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make…
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Social Media & Influencer Marketing
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
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Content Marketing
After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast. At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download the audio file to a local computer. When you were ready to listen, you’d plug your iPod into your computer…
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Advertising Technology
Are Programmatic Advertising Buys Killing Your Reputation?
Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance…
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Social Media & Influencer Marketing
What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…
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Email Marketing & Automation
Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…
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E-commerce and Retail
Marketers: Recognize These Behaviours Central to British Buying
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside…
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Content Marketing
How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown not just…
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Marketing Tools
Espresso: Editing Email Templates in OSX is Easier With Content Folding
Because email HTML doesn’t respect HTML5 and CSS3, it requires a multitude of nested tables to make anything align well and incorporate responsiveness for mobile applications. When you begin building complex email templates with many sources, embedded code, and varying layouts, it’s easy to get lost in your code. Utilizing email client testing, I could verify that our email newsletter…
