Douglas Karr's Articles on Martech Zone
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SafeTradeSpots: Making Online Transactions Safer, One Community at a Time
As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone . There are parking spots and…
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Help Lead the Marketing Rebellion
The first time I met Mark Schaefer , I instantly appreciated his experience and deep insight. Mark works with leading companies to improve their marketing efforts. While I'm a competent practitioner in this industry, I look to a handful of…
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How to Implement Email Accessibility For Assistive Technologies
There's a constant pressure for marketers to deploy and optimize the latest technologies and many struggle to keep up. The message I hear over and over again from every company that I consult with is that they're behind. I assure…
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Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I'm keeping up. Months ago, I purchased a DJI Mavic Air , and tested it with…
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How to Add iOS or Android Mobile App Banners to Your Site
Effectively promoting your application is crucial for success. One powerful yet often underutilized tool is the app banner . When implemented correctly, these smart banners can significantly boost app discovery and installations. This article will explore why app banners are…
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Mobile App Store Statistics
Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app…
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Beeketing: Add a Sales Pop to Your E-commerce Site
Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the…
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Our New Martech Zone Logo Unveiled for 2019
One area that I didn't invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn't available to work on the Martech…
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Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I…
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Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content
Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo…