Douglas Karr's Articles on Martech Zone
- Content Marketing
4 Key Takeaways to a Smart Mobile Marketing Strategy
Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with…
- Marketing Infographics
Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some…
- Analytics & Testing
The B2B Sales Pipeline: Turning Clicks into Customers
What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition…
- Advertising Technology
9 Steps for Planning Your Next Social Advertising Campaign
On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head.…
- Marketing Infographics
Nurturing Conversions through the Social Media Sales Funnel
This amazing infographic sponsored by TollFreeForwarding walks the average business or marketer through the 6 keys to achieve to drive sales via social media: Awareness, Interest, Conversion, Sale, Loyalty and Advocacy. Sales funnels have been used through the marketing world because they provide a way to simplify and visualize the path of a customer from first to final action. Traditionally…
- Content Marketing
Ambience: Relevant Product Recommendations in Content
There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s e-commerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and…
- Marketing & Sales Videos
Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal time to reach the optimal audience. Pagemodo has not only given us best practices and strategies for sharing content on…
- Sales Enablement, Automation, and Performance
Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I…
- Content Marketing
16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…
- Content Marketing
Strikingly: Import Your LinkedIn Profile Into A Beautiful, Mobile-Optimized Resume Site
There are often times when you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an event or online portfolio, a simple product page or just to display your online resume. Strikingly offers a hosted solution where you can build out 3 mobile-optimized, beautiful sites for under $100 per year. Strikingly…
