Douglas Karr's Articles on Martech Zone
- Content Marketing
Content Variety and Formats Drive Results
Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog…
- Marketing Infographics
Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…
- Content Marketing
This is How You Share Content in Social Media
If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie’s List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer. The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not…
- E-commerce and Retail
Social Media Impact on Commerce
Yesterday, I installed a Belkin F9K1106 Dual Band Range Extender in my parent’s house to try and get a signal in their guest room. I read all the reviews online and discussed it with a couple folks I know. I couldn’t find anyone with a definitive opinion and reviews were mixed; so, I just had to test it for myself.…
- Content Marketing
Advertising: How Consumers Won the War for Their Attention
In this epic, must-see presentation, HubSpot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Don’t be discouraged by the 472 slides — 29.39% of those are…
- Content Marketing
ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution. Adobe and eMarketer findings…
- Content Marketing
Swiftly: Small Design Changes for $15
Did you ever have a project that just needed a little tweaking? Even though we have an amazing full-time designer, I almost feel guilty asking him to adjust a graphic or output a file in a different format because I’m not Photoshop-fluent. He’s a master, so I want him spending his time designing amazing infographics, whitepapers, calls-to-action and our branding.…
- Paid and Organic Search Marketing
Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI, and automation, agencies and businesses alike require tools that surpass spreadsheets and guesswork. Acquisio Acquisio answers this need with a powerful, AI-powered SEM platform designed to streamline paid search…
- Marketing Infographics
10 Tips for Better Status Updates
As more and more companies adopt and improve their social media strategies, it’s getting much more difficult for your updates to be heard. I’m a huge proponent of evaluating each of your status updates for one simple thing… value. Is the information you’re sharing of value to your audience? If it is, you have a winner. Your status update is…
- Content Marketing
Who Is Your B2B Buyer?
We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…
