Douglas Karr's Articles on Martech Zone
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Analytics & Testing
Decoding Google Analytics
For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+,…
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Marketing Infographics
Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There…
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Email Marketing & Automation
Mass Marketing Versus Personalization
If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both…
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Analytics & Testing
People over Posts, Humans over Handles
HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…
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Paid and Organic Search Marketing
Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It’s a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog’s SEO Spider. It’s a simple crawler that’s free with a limitation of 500 internal pages… enough for most websites. If you need more, purchase…
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Content Marketing
Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That’s a ridiculous statistic but also points to the popularity of the world’s most popular content management system. While we’re fairly agnostic about content management systems, we have a deep respect for WordPress and support most of our clients’ installations on it. I don’t necessarily agree with the…
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Mobile Marketing, Messaging, and Apps
The Best Marketing Mobile Application! Version 3
The incredible team at Postano has done it again, surpassing all of my expectations of a great mobile application with Version 3 of Martech. I believe it’s the best Marketing iPhone App out there (Android coming)! First up is the very slick redesign that incorporates a Facebook-like left navigation. It makes it simple to scroll and select the category or…
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Marketing Infographics
CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it’s written, CISPA won’t protect us from cyber threats, but it will violate our 4th Amendment right to privacy. It lets the…
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Social Media & Influencer Marketing
The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names… but I’m going to try to give these folks the benefit of the doubt. Hopefully they aren’t the narcissistic idiots they came off as and they were just having a bad day. The truth is that I’m growing weary of social media and I’m…
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Social Media & Influencer Marketing
How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
