Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • social sharing tips

    How to Make Your Content More Shareable

    The title of this infographic is really The Secret Formula for The Perfect Viral Share . I love the infographic but I'm not a fan of the name... first, I don't believe there's a formula. Next, I don't believe there's…

  • competitive email research

    Email Insights: How to Research Your Email Competition

    When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be…

  • Depositphotos 10768912 s

    Key Findings on How Marketers Optimize Social Content

    Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey . Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day.…

  • content viral reasons

    Increase the Chances Your Content Goes Viral with these 5 Tactics

    We've shared other infographics on the elements of viral content and I'm always hesitant at pushing viral as a strategy. Viral content can bring brand awareness - we see that often with videos. However, I've never seen anyone hit it…

  • Depositphotos 29248415 s

    Is Marketing Really Changing Radically?

    This infographic pulls together some great results from a Accenture's CMO Insights of 2014 , but I'm afraid that it opens with a dramatic title that's misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical…

  • Depositphotos 22675653 s

    Rant: The “P” Word

    Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite…

  • content marketing tactics

    The 13 Most Popular B2B Content Marketing Tactics

    This was an interesting infographic that I wanted to share from Wolfgang Jaegel . Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in…

  • Development of a Successful Content Marketing Project

    The 8 Step Approach to Successful Content Marketing

    Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer…

  • Depositphotos 20821051 s

    Common Theme Development Mistakes with WordPress

    The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It's a solid move - not loved by everyone but there are so many themes,…

  • 6 Myths Social Sharing

    6 Myths of Social Sharing

    There are no rules! This has been my mantra for as long as I've been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership