Douglas Karr's Articles on Martech Zone
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How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share . I love the infographic but I'm not a fan of the name... first, I don't believe there's a formula. Next, I don't believe there's…
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Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be…
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Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey . Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day.…
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Increase the Chances Your Content Goes Viral with these 5 Tactics
We've shared other infographics on the elements of viral content and I'm always hesitant at pushing viral as a strategy. Viral content can bring brand awareness - we see that often with videos. However, I've never seen anyone hit it…
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Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture's CMO Insights of 2014 , but I'm afraid that it opens with a dramatic title that's misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical…
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Rant: The “P” Word
Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite…
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The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel . Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in…
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The 8 Step Approach to Successful Content Marketing
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer…
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Common Theme Development Mistakes with WordPress
The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It's a solid move - not loved by everyone but there are so many themes,…
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6 Myths of Social Sharing
There are no rules! This has been my mantra for as long as I've been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have…