Douglas Karr's Articles on Martech Zone
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Social Commerce Breakdown
I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase,…
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How We Use Social Tools in the Workplace
In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise, it appears that they’ve uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss. Ugh. It’s so unfortunate that, after all…
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Freedom of the Blog
When we think about the modern press, we think about monstrous media corporations that have established ethics, standards and practices. In them we find fact-checkers, University-educated journalists, seasoned editors and powerful publishers. For the most part, we still look up to journalists as keepers of the truth. We trust that they have accomplished their due diligence when investigating and reporting…
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Five Digital Trends Shaking Up Europe
Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping e-commerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers. A McKinsey iConsumer survey spotlights 5 key digital…
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The Evolution of Magento
Selecting an e-commerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise e-commerce platform of choice because of its flexibility for customization and the huge audience of…
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Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short,…
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Equipping Your Business for Professional Videos
We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at…
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Decoding Google Analytics
For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+,…
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Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There…
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People over Posts, Humans over Handles
HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…
