Douglas Karr's Articles on Martech Zone
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
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Content Marketing
Blueprint for the Testable Landing Page
One of the most popular infographics that we’ve seen was released by our technology sponsors,Formstack , called Landing Page Best Practices.Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages in the same solution. The Blueprint for a Perfectly Testable Landing Page: Landing pages are composed of a group of definable elements. The…
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Content Marketing
Content 4.0 From Awesome to Many
I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many! From Ignition 2012: A major land grab is occurring for the…
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Content Marketing
Site Speed and Asynchronous JavaScript
While I do a lot of development, I don’t classify myself as a true developer. I can program and move stuff around on a page and make it work. A true developer understands how to develop the code so that it can be scaled, not take up a lot of resources, load quickly, be easily modified later and still work.…
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Marketing Infographics
The Power of Facebook
On the heels of publishing Why Facebook Doesn’t Cut It, we find this infographic directly from the source… The Power of Facebook! If you skip through all the fluff of the big numbers, the bottom of the infographic is the real story… are business results there? Facebook says they are. In an analysis of over 60 campaigns on Facebook, 49%…
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Social Media & Influencer Marketing
Why Facebook Just Doesn’t Cut It
While this may seem obvious to some, many companies are looking at Facebook as a prospect or customer destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn’t Cut It, they’ve compiled some intriguing analysis that points directly to a business needing to go beyond the Facebook Ad or the Page and provide an…
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Analytics & Testing
GoodData: SaaS On Demand Business Intelligence
As marketers, we’re deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking, Webmasters data, Google Analytics data and HubSpot to incorporate the key metrics and align the reporting to ensure it was accurate. Business Intelligence (BI) solutions have been around in the Enterprise space for quite a while and were typically…
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Marketing Books
I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We’ve shared some infographics on storytelling versus corporate speak and visual storytelling… and I’m a fan of storytelling. With the right audience, there’s nothing better than a good story to connect with your audience. But we’re now using the story for everything. Logos…
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Analytics & Testing
Watch Visitors Browse, Check Out, Buy in Real Time!
Analytics doesn’t always provide you with the in-depth stats and behavioral queues you need to improve the online shopping experience. Lexity has one app, Lexity Live, which allows you to observe customers browse, check out and buy in real time. Lexity Live is a free app that supports virtually ever major e-commerce platform on the market. Here’s a breakdown of…
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Email Marketing & Automation
Hiding Your Unsubscribe Isn’t a Retention Strategy
We evaluate a lot of services so that we can write about them on the blog or utilize them for our clients. One technique we’re starting to see more and more is services that allow you to easily start an account, but they lack any means of canceling it. I don’t think this is an oversight… and it immediately turns…
