Douglas Karr's Articles on Martech Zone
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How To Become a Social Media Marketing Specialist
I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn't advise any student or professional to go the route…
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Managing CTAs or Ads with WordPress
We run a combination of ad purchases on our site - including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we've chosen to partner with. The different combinations of…
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Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic - easier than many think. Twitter users are both active and vocal about where they are and what they're doing. By…
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How Enterprise Brands Staff and Budget for Social
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what…
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Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I'm not sure I'd agree given a review of Slick Kick's features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program... which…
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The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions - both physical and mobile . A new survey they released uncovers new insights about millennials' preferences for giving and receiving gift cards this holiday season. New data shows that…
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61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities , 60% of which were clearly malicious. Bad news... bot traffic is up and up tremendously. In fact, up to 61.5%…
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You’re All The Same, Only Different
We hear it all the time, "We're different". And we often hear from marketers, "You're all the same". Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner , Gail McDaniel, Brian Phillips ,…
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Lesson.ly: The Teaching and Learning Application
There are times, especially in technology, that you want to provide a quick and easy lesson for your platform. As an example, we developed CircuPress as a self-service email application for WordPress... but it does require a few steps to…
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GetFeedback: Online Surveys Like Never Before
If you've taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It's one of the problems of being a leader in a technology - you continue to build and integrate your platform and…