Douglas Karr's Articles on Martech Zone
- Content Marketing
Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…
- Email Marketing & Automation
Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done today if you hope to…
- Marketing & Sales Videos
Video: What is Integrated Advertising?
We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We’ve written about the advent of Social Television, but advertising models around traditional television are changing as well, incorporating applications, mobile technologies and social media. This is a great video from BBR/ Saatchi & Saatchi explaining…
- Content Marketing
Are You Investing in Promotional Items?
Last weekend I was invited by the team at Site Strategics to be on their Edge of the Web radio show and to speak to some New Media Communication students who came down from IU Kokomo to speak with us. It was a fantastic event and the students were enthusiastic and asked a ton of questions – not just about…
- Content Marketing
e-Reading on the Rise
We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those…
- Content Marketing
The Anatomy of Saving and Spending
As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don’t realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers, marketers should be focused on how they can help in the process through design, packaging, messaging and engagement. Observing abandoned shopping carts and…
- Content Marketing
Is Marketiphrasing a Great Strategy?
See how I did that? I took Marketing and combined it with Phrasing. Cute, huh? I’m not sure that anyone has made up a word for the marketing strategy to make up words… so I just did. The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks…
- Mobile Marketing, Messaging, and Apps
Martech Updated for Mobile and Tablet Browsers
If you’ve tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You’ll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full control over your mobile and…
- Marketing Infographics
Social Proof Your Website
Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…
- Marketing & Sales Videos
Video: YouTube Video Revolution 2.0
I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no…
