Douglas Karr's Articles on Martech Zone
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Content Marketing
The Inbound Marketing Experts You Will Learn From Online
Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to…
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Marketing Infographics
Video: Local Search Strategies are Key for Large Brands
A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords…
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Marketing Infographics
Video: A Marketer’s Guide to Pinterest
I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest…
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Analytics & Testing
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…
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Analytics & Testing
Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data. Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. The infographic highlights…
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Content Marketing
The Gold Standard of Content Marketing
Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want. Content Marketing requires an ongoing effort to produce fresh, relevant high-quality pieces. Many businesses face challenges in producing the volume…
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Analytics & Testing
Statdash: Build the Ultimate Dashboard
It seems like each day we’re having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we’ve collected a number of SaaS subscriptions that we’re logging in and out of on a daily basis. It’s so complex that we’ve sought out development resources – but it’s going to be costly to integrate…
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Marketing Infographics
How Small Businesses Use Social Media
It’s always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully. The infographic is based on a recent survey and showcases the most common benefits of using social media. Including: How important is social media marketing for small businesses? What percentage of…
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Content Marketing
Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John…
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Sales Enablement, Automation, and Performance
Why Don’t You Know Who I Am?
It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting…
