Douglas Karr's Articles on Martech Zone
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Because Google Said So
Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple - listen to what Google wants you to do and do it! (And don't do as they do…
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Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can't do without. I'm sipping on a freshly roasted dark French Roast right now, and it's fantastic, brewed in my stovetop espresso maker. My best friends own a…
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The Upper Class of Social Media is Failing Us
In my daughter's high school they had an area that was sacred to seniors called the "senior rug". The "senior rug" was a comfortable section built into an area in the main halls of her high school where the upper…
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How to Get More Shares on Facebook
Companies who market via Facebook often don't realize the damage that they do by not making each and every update a compelling one. There's so much activity happening around each user that Facebook can't possibly display every update. As a…
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501 Copywriting Shortcuts by Amy Harrison
Amy Harrison , a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as…
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Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I'm guessing that 99% of them are deleted at a glance. That's not to say they're not useful... we're always on the lookout for a relevant chunk of…
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Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here's the key... profiles viewed . Here's what the email looks like... compliments of friend Daren Tomey…
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Don’t Lose Your Voice
Dry. I received feedback from a couple of folks that our recent posts have been dry . I wouldn't argue with that - we've been busy doing a lot deeper research on tools and features of late. It seems that…
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Feeding the Content Beast with Rallyverse
Companies with great content strategies aren't limiting the value of their program to content that they alone write. There's a massive quantity of content hitting the web every single second... some good, some bad. The ability to tap into that…
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Stop Forwarding That Crap To Me
You have to love "Weird Al". He hit an amazing chord with this song... I have several friends and family that somehow believe they're duty on the Internet is to forward everything... without checking it for virii, without checking its…