Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
Ratings, Reviews and Buyer Intent
Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one…
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Paid and Organic Search Marketing
Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you’re trying to rank on a few words, it’s pretty simple to see if you’re doing the right things… using a tool like Authority Labs, you can monitor day to day ranking. We do this for all of our…
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Content Marketing
The Huff with Huffington
In case you hadn’t heard, there’s a $105 million class action lawsuit against Arianna Huffington for selling to AOL but not providing any pay to the bloggers who helped develop the Huffington Post into such a powerhouse blogging community. I’ll skip the irony of a wealthy lefty making a quarter of a billion dollars off the backs of others (ouch!)……
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Paid and Organic Search Marketing
Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium’s Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski, the company took a “time out” from working and, instead devoted a day to innovation. Chris started out the initiative…
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Paid and Organic Search Marketing
53% Shifting Budget from Print to Search and Social
This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…
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Content Marketing
Crowdsource Your B2B Data Cleansing
Last week I had a great discussion with the folks at NetProspex, a Software as a Service toolset that allows you to enhance and verify your business to business contact records. The system is quite rich, already accumulating data on over 21 million verified B2B contacts. Sometimes it’s easy to collect a name, an email address or some other part…
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Social Media & Influencer Marketing
What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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Content Marketing
Are Entrepreneurs Born?
Jack Dorsey, founder of Twitter, discusses entrepreneurship. I enjoyed his candid responses – he truly enjoys finding and solving problems, but learned the rest of the necessary traits of an entrepreneur through the growth of his businesses. I have a bit of a different take on entrepreneurship. I honestly think that everyone is born with entrepreneurial talent, but many of…
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Content Marketing
Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok… it was an argument) and the author immediately responded… “So we agree!”. It made me go back and reread his comment. I was embarrassed to see how terrible my comment was in response to his – I totally missed his key points. Later on, I found a comment on my blog…
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Social Media & Influencer Marketing
Social Media Marketing is Failing
Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time – in my opinion – Mr. Baskin nailed it. Every company has been jumping on the social media bandwagon, increasing marketing spend in that arena,…
