Douglas Karr's Articles on Martech Zone
- Content Marketing
The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
- Event Marketing
Leaderpromos: Great Promotional Products, Great Service!
As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a small business, of course, this was an investment that I was very concerned about. How could I balance a tight…
- Email Marketing & Automation
Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your email addresses secure. You upload your hash codes (an encrypted key applied to a unique email address) to the service…
- Paid and Organic Search Marketing
Oh Uh… Google Just Launches the SEA Industry
Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us within the industry know that…
- Paid and Organic Search Marketing
SEO Doesn’t Stop with Your Site
From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some infographics for others, and we give away software licenses (we just sent out a bunch for our social media monitoring) and even do some SEO promotion! For the holidays…
- Content Marketing
Visits up 25% Since Redesign
We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic that we’re experiencing from our new weekly newsletter (subscribe above). Design is consistently underrated as a means to increase traffic…
- Content Marketing
Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys sleep at night… massive profits, bailouts, executive bonuses and ridiculous overage fees haven’t even budged them to improve their systems.…
- Mobile Marketing, Messaging, and Apps
The iPad Hype… Why You’re Next
We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained about our blog and the iPad so I finally broke down and we purchased a few. One is for me, one for Stephen, our developer… and the other one is…
- Analytics & Testing
Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: Seeking Information – both clients and prospects may be looking for specific answers. Can they find them? If not, can…
