Douglas Karr's Articles on Martech Zone
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Paid and Organic Search Marketing
Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem…
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Content Marketing
The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the…
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Analytics & Testing
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does…
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Content Marketing
Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There’s always the chance that you might motivate someone to purchase, but it’s impossible to predict when prospects are ready to make their next purchase. That’s why it’s so important to be there when your prospects are ready to decide. Where will…
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Paid and Organic Search Marketing
Agencies: Quit Wasting Your Clients’ Footer Powered By Links
Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I’m surprised at how many don’t utilize that opportunity to gain some search engine ranking. When I explain search engine optimization and ranking to folks, I typically explain it this way: On-page Keyword Optimization – using keywords effectively…
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E-commerce and Retail
How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior. Color…
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Content Marketing
Corporate Blogging: The Infographic
It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana, this year. John does a really cool thing – rather than writing typical notes during discussions; he draws creative informational graphics (an infographic). So, here’s a great infographic of Corporate Blogging for Dummies he did after reading through the book. Thanks, John! It’s great to…
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Content Marketing
Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses, emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing…
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Content Marketing
Ghost Blogging: The Antithesis of Everything Social? Really?
Wow, this is quite a statement from Avinash on ghost blogging: If you don't have time to blog then don't. Ghost blogging is inauthentic & the antithesis of everything social. #dontbeafake cc @mitchjoel— Avinash Kaushik (@avinash) August 16, 2010 It’s always interesting when someone with as much authority as Mitch or Avinash throws out a rule like this. Not only…
