Douglas Karr's Articles on Martech Zone
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Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level…
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Steps to Create a Facebook Page
Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page . For some of us that have done it enough times, we don't mind banging around the Facebook…
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Thought About Marketing With Ebooks?
We're huge advocates of repurposing content... webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks... the more you can make content work for you, the better the investment you can make on…
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Zuberance: Unlock Always-On UGC and Referral Sales Fast
Customer trust is collapsing. Paid reach costs more every quarter, organic visibility is unpredictable, and audiences are increasingly numb to traditional marketing. Yet one channel continues to outperform every other form of persuasion: real customers sharing real experiences. Brands that…
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Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking.…
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Why Do People Write Online Reviews?
If you don't think online reviews are a big deal... just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of trusted reviews . And the fact that they…
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Is Social Media Killing Your Brand?
I'm a bit on the fence about this infographic from Prestige Marketing . To kill a brand , you really need to do some damage and I'm not sure that this infographic really spells that out. Although it takes a…
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Pre-Purchase Habits of Shoppers
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it's really…
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The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet... why should I pay for a solution when I can use a free one? We utilize many free applications - but given our experience in…
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Audience vs Community: Do You Know the Difference?
We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native…