Douglas Karr's Articles on Martech Zone
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Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic - the more applicable section, in my opinion, is the overall popularity at present. When I'm speaking with…
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Add Custom Backgrounds to WordPress 3
This month's .net magazine arrived with a great section on WordPress 3 features. One of the features is the ability to change your background image on your theme. The code is really simple. In your theme functions.php file, add the…
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The Value of Content Marketing
This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing...…
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Viewing Your Content Calendar
Blogging and social media is a marathon of generating valuable content on a daily basis for your audience. The goal is to generate enough authority and content that we have readers, fans or followers eventually convert into customers. That takes…
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DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC's do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking…
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The History of Web and Social Analytics (Through 2011)
We love infographics... and if you haven't noticed, we now have a category just for the Infographics . We love infographics so much that we've started to develop and design our own infographics and some for our partners and clients.…
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Copying Content is Not Okay
First my disclaimer: I am not an attorney . Since I am not an attorney, I'm going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and…
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…
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Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive , a…
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Use Mobile to Acquire Email Subscribers
Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra . Delivra is an email service provider with a solid reputation for helping its customers here in the region. They've also been named one of…