Douglas Karr's Articles on Martech Zone
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The History of Web and Social Analytics (Through 2011)
We love infographics... and if you haven't noticed, we now have a category just for the Infographics . We love infographics so much that we've started to develop and design our own infographics and some for our partners and clients.…
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Copying Content is Not Okay
First my disclaimer: I am not an attorney . Since I am not an attorney, I'm going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and…
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…
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Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive , a…
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Use Mobile to Acquire Email Subscribers
Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra . Delivra is an email service provider with a solid reputation for helping its customers here in the region. They've also been named one of…
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Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and…
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Without the Right Tools…
Years ago, I grabbed dinner with my friend Adam Small. After catching up, we decided to see a 3D movie. The theater was packed, the previews ended, the lights dimmed—and then the immersive experience abruptly stalled. A man somewhere behind…
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Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you're trying to rank on a few words, it's pretty simple to see if you're doing the right things...…
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Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium's Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski,…
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53% Shifting Budget from Print to Search and Social
This morning, I'm reading eConsultancy's State of Search Marketing Report for 2011 . The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO , looks in-depth at how companies are using paid search, search engine optimization…