Douglas Karr's Articles on Martech Zone
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Don’t Spend a lot on Your Web Design
Many of my friends are web designers – and I hope they don’t get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you attract, the response rates of prospects clicking through, as well as the total revenue of your company. If you believe a…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine a river’s journey from its source to the sea. It encounters various challenges and changes along its course – much…
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WordPress Please Filter Incoming Links
The other day I commented on Robert Scoble’s post, The anti-community list. It was a great post on methodologies that tools like Friendfeed use to try to promote following between members. Outside of lists that match your current relationships (e.g. your email contacts), I think these tools blur the incredible power of social networking. Enough of that, though. Yesterday I…
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Web Site Story
Leonard Bernstein is rolling over in his grave… but it’s still pretty funny.
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James Carville and the 3 Keys of Successful Marketing
1.webp” class=”s3-img” border=”0″ alt=”james_carville.jpg” align=”right” /> Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr.…
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How to Start A Successful Company
1.webp” class=”s3-img” border=”0″ alt=”SWANDIV.GIF” title=”Swan Dive and Half Twist was sculpted by Fernand Fonssagrives and is found at IUPUI’s University Place Conference Center” align=”left” />The last year I’ve been working on a business with some partners. Starting a business has been the most challenging, expensive, and time-consuming project I’ve ever taken on. I’ve had partnerships and sold products before, but…
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What’s your Organic Search Potential?
1.webp” alt=”organic-seo.jpg” align=”right” border=”0″ />Tonight I had a beer with good friend and colleague Kristian Andersen. Kristian’s firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I have with Kristian energizes me – and we challenge each other’s understanding of how business works, how Software as a Service…
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Me, Me, Me and Social Media
1.webp” class=”s3-img” border=”0″ alt=”mean.jpg” align=”left” />It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…
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The Secret of SEM: Google Results Are Rigged
A friend of mine shared some results of his revenue for the last 2 years with Text Link Ads, a service where you can buy and sell links. Publishers sell links simply to make money – and there’s quite an opportunity for an established blog with a good following and ranking. For Advertisers, the opportunity is to use backlinks to…
