Douglas Karr's Articles on Martech Zone
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Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection... but we do expect honesty, customer service, and fulfillment of any promises a…
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Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING . Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs , while advocating hiring…
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Forget Ideas: Why Felix Dennis Wrote the Only Honest Get-Rich Book
The get rich genre has produced more empty calories than a vending machine diet. These books tend to promise golden stairways to freedom built out of vision boards, positive affirmations, and the vague suggestion that you too can be a…
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Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies - and it's working . Pat…
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WordPress: Add Author Information in Sidebar
UPDATE: I've developed a Sidebar Widget to display your Author Information. Today's post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That's a telltale sign I…
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The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer…
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The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology... Layar calls it a mobile augmented reality browser. I call it…
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How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference , I also learned that recovering ex-clients is a great strategy . Since attending the conference, I've been keeping my…
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Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events - in person and via webinar - to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile,…
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Track Your YouTube Videos
Many people don't realize it, but YouTube has some basic analytics for you to track your videos. If you'd like to be able to see who is embedding them and how many plays they've gotten, it's fairly simple utilizing YouTube's…