Douglas Karr's Articles on Martech Zone
-
We Know Customers are Talking About Us…
1.webp" alt="dotster-clint-page.png" align="right" border="0" />Yesterday, I had the pleasure of interviewing Clint Page, CEO of Dotster , on social media return on investment. I've been a fan of Dotster for 7 years now and my appreciation for the company was…
-
Dummies: A Reference for the Rest of Us!
Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun... snapping some…
-
Why I don’t like Facebook
Those of you who have seen me speak have often heard me speak out against Facebook. I'm on Facebook, I participate on Facebook... but I don't like it. There are quite a few things I don't enjoy on Facebook: 1.webp"…
-
Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection... but we do expect honesty, customer service, and fulfillment of any promises a…
-
Video: How Social Media Works
It all starts with one... then it's unstoppable . ...
-
I’m Right Behind You…
How would you modify your content if the person browsing your website were in a different country? A different state? A different city? Across the street? In your store? Would you speak to them differently? You should! Geotargeting has been…
-
PhoneGap: Cross-Platform Mobile Application Development
If you've had any experience developing in multiple languages, aside from objective C, you'll probably get the same reaction that this guy did: I bought the book and read it, watched the movies, installed the IDE and I still can't…
-
Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING . Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs , while advocating hiring…
-
Forget Ideas: Why Felix Dennis Wrote the Only Honest Get-Rich Book
The get rich genre has produced more empty calories than a vending machine diet. These books tend to promise golden stairways to freedom built out of vision boards, positive affirmations, and the vague suggestion that you too can be a…
-
Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies - and it's working . Pat…
