Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • kindness

    Are you working with Philanthropic Organizations?

    Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving…

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    4 Seconds or Bust

    Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out…

  • Mourning News… more bad news for Newspapers

    Article If anyone asked me, I’d have to tell them that I still miss working in the Newspaper Industry. Everything from the smell of the presses (I started my career in production) all the way through the hectic deadlines and…

  • The 5 Deadly Mistakes of Product Management

    I’ve been working day and night for the last couple of weeks. It’s been gruelling, especially since I have a number of side projects that I had committed to working on. I’m exhausted… one night this week I came home…

  • Diversity and Marketing

    I got to read a post on Diversity with a new friend of mine, J.D. Walton. J.D. has launched a blog that markets to Blacks in Business. He’s an American success story and wants to share his experience with others.…

  • blogging

    The Business of Blogging = Findability

    Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of…

  • WordPress Author: Add an Edit Profile Link if Logged In

    I wanted to update a WordPress site and add an ‘About the Author’ section under every post. It was a little tougher than I thought – and actually requires even more programming, but here’s the first cut: <p class="author"> <strong>The…

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    Algebra and Geometry… when will I ever use it? Google Maps!

    A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for…

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    Put Tips in your Text Fields with JavaScript

    Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly…

  • The Long Tail

    Marketing Observations From The Long Tail

    Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas…

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