Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • CRM Data Cleanliness

    CRM: Data Cleanliness is Next to Data Godliness

    I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness.” Says She, “Then I will be in Data Heaven!” We chuckled, but it’s no small feat.…

  • What is a Mashup?

    What’s a Mashup?

    The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…

  • Software Vulnerabilities: Create the Problem, Charge for the Solution?

    Create The Problem, Then Charge For The Solution?

    One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…

  • Blogger code CSS style

    Blogger: CSS Style for Code on Your Blog

    A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).

  • RSS ASP Feed Reader

    ASP RSS Parser, Feed Reader

    This weekend, I’ve been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be…

  • Why the Movie Industry is Failing

    Why the Movie Industry is Failing

    Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated…

  • Bailiwick

    What’s Your Bailiwick?

    Understanding and effectively describing one’s authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwicknoun, pronounced [bey-luh-wik] A person’s specific area of interest, skill, or authority.…

  • Blogs and Free Speech

    Blogs Heating Up

    This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don’t…

  • American managers are spoiled

    American Managers are Spoiled…

    American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the…

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