Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Intuition versus Analysis

    Godin: Intuition vs Analysis

    Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers…. Do you go with Intuition or Analysis? My personal view on this is that it’s a delicate…

  • Freakonomics: Increase employee pay to save money

    My Freakonomics: How To Save Your Personnel Budget By Increasing Wages

    I just completed reading Freakonomics. It’s been a while since I couldn’t put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took up…

  • Jack Welch is Wrong!

    Jack Welch is Wrong

    I’m so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he’s inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner,…

  • Who Pays You?

    Never Lose Sight of Who Pays You

    Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they…

  • Invest in people! You won't be disappointed.

    Invest in People. You Won’t Be Disappointed!

    I’ve joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but…

  • Proverbs and Product Management

    Proverbs and Product Management

    It’s not often that I look to scripture for inspiration for product management and the development of software, but today, a friend sent me some great words of advice: He who keeps instruction is in the way of life, but…

  • What a Day!

    What a Day!

    My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you…

  • Web 2.0: Semantic Web Opportunities

    Digging for Gold with Web 2.0

    I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what I…

  • wimpy player jones soda company 1 1

    My Wimpy Skin For Jones Soda Company

    I was checking out Jones Soda’s music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son’s website. So I dropped the great…

  • Indianapolis Colts: Make It Personal

    Indianapolis Colts

    When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and…

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