Douglas Karr's Articles on Martech Zone
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Can We Please Kill The Attention Span Myth?
Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED!
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Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies…
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Cantaloupe.TV: Transforming Stories into Visual Experiences with Storybooks
Standing out isn’t just about having the loudest message—it’s about creating a resonant experience. Audiences crave stories that are not only compelling but also immersive, engaging, and easy to follow. This is where Cantaloupe.TV’s Storybooks shine, leveraging cutting-edge multimedia elements…
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Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve…
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Invoice Simple: Estimate, Invoice, And Collect Payments From Your Customers in Seconds
Managing invoicing for your business can feel like a full-time job. From creating estimates to tracking payments, the process can quickly become overwhelming, especially for small business owners who wear many hats. Staying organized and professional while saving time is…
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Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email…
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SaneBox: Master Your Inbox with AI-Powered Email Productivity
Email overload is a universal challenge. Important messages often get buried under an avalanche of less critical ones, leaving professionals overwhelmed and productivity suffering. You’re not alone if your inbox feels like a chaotic, overflowing black hole. SaneBox SaneBox offers…
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How To Program a Days Until Message in PHP (or WordPress Shortcode)
If you’re in retail or e-commerce, you’re likely always counting down to the upcoming retail holiday to provide a sense of urgency for your audience. Years ago, I implemented a solution like this for a client and wanted to share…
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Tweetfull: How to Grow and Automate Your X Following
X (formerly Twitter) continues to be a high-impact social network, especially for B2C and B2B influence. For creators and entrepreneurs, managing a growing business while staying active on social media can feel overwhelming. But what if there was a way…
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Pictogrammers: The Ultimate Resource for Open-Source Iconography
Icons are the visual shorthand of our digital world. Whether you’re crafting a website, designing a presentation, or building a mobile app, iconography plays a pivotal role in communicating ideas quickly and effectively. A well-designed icon can transcend language barriers,…
