Douglas Karr's Articles on Martech Zone
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Personal Branding: How to Write The Perfect About Me Page
Your About Me page is a powerful tool for engaging your audience, sharing your story, and building trust. Whether establishing a personal brand or promoting your business, this page can connect you to your audience, showcase your personality, and position…
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Grok vs. Google: The Edge of Real-Time Ranking
I was recently doing some research across SEO platforms, search engines, and AI platforms and was pretty shocked at how rich the results were from someone not getting a lot of attention in the AI field. Grok , developed by…
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Moz: Create A WordPress Shortcode To Publish Your Site Authority and Metrics
When companies review sites to write articles on, they often look for sites with high domain authority , indicating solid ranking and traffic from search engines. One leader, of course, in the SEO industry is Moz . For my site,…
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How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or…
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Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and…
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How To Maximize the Impact Of Your Giveaways
Years ago, after a natural disaster struck, I ran a contest to help support relief efforts while growing my brand’s online following. The plan was simple: I’d donate $1,000 to a random follower and another $1,000 to the charity if…
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Business Process Automation Solutions: The Comprehensive Guide
In today’s fast-paced digital landscape, organizations continuously seek ways to enhance efficiency, reduce costs, and stay competitive. Business process automation solutions have emerged as a game-changer, enabling companies to streamline workflows and optimize operations. This guide delves into the key…
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CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This…
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SEO Checklist: Your Step-by-Step, Accurate, and Up-To-Date Checklist for Ranking Success
Navigating the complexities of SEO can be overwhelming, especially when juggling multiple tasks, updates, and performance metrics. Whether you're an entrepreneur building your first website or a seasoned marketer managing several, staying organized and focused on best practices is key…
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Designing for SaaS Success: Why UI/UX Is Critical
Think about the last time you used a confusing or clunky platform. Did you want to return? Perhaps not. Here, we will explore why UI / UX design is vital for SaaS platforms. SaaS, or software as a service, is a…
