Jenn Lisak Golding's Articles on Martech Zone

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.
  • How Pay-Per-Click Impacts Inbound Marketing

    How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts

    An important conversation that's going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute ), including…

  • 3D Lead Scoring Infographic

    The Super Powers of Lead Scoring

    We've had this infographic in the works for a while, and we're really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media , our marketing automation software sponsors at Right On…

  • Best IT Model

    What is the Best IT Environment for My Business?

    One of the most important aspects of protecting our business in the digital age is having an established, managed IT solution in place. But, what's the best option for your business? Honestly, it depends on the size of your business,…

  • feedback request

    Survey: Is Collecting or Engaging More Crucial?

    As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we're hoping that they will engage and…

  • Infographic Design and Production Workflow

    The Workflow of Infographic Production

    Managing infographic production for my clients and Martech Zone , I've learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if…

  • sales funnel marketing

    The Changing Marketing Funnel?

    As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very…

  • Tablet and Mobile Shoppers holiday plans

    Tablet & Mobile Shoppers Holiday Plans

    Our digital catalog publisher client , Zmags, recently conducted a survey on what consumers' shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year…

  • How Proposal Software Management is Boosting Business

    Proposal Software is Boosting Business

    Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems , like…

  • how we consume content online

    How We Consume Content From Brands

    In today's fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference.…

  • Less form fields increases conversions

    Why Having Less Form Fields Drives Conversions

    When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it's widely known that web users have a strong aversion to filling them out. Therefore,…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership