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Content Marketing

I’m not going to Barnes and Nobles Today!

Douglas KarrApr 19, 2008

1 minute read

They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves.

Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more often because they have a Starbucks that has Wireless with AT&T. I haven’t been to Borders for a while – I’m hoping that they’ve got access besides T-Mobile as well.

Anyways – I’m a bookhound and order books constantly from Barnes and Nobles (and Amazon) but only Borders remembered what today is:
borders

That Borders took the time to design a nice email like this AND send me coupon for 25% off is too cool and won’t be forgotten with me. It sounds as though Borders may be losing the war to Barnes and Nobles – but, aside from a convenient location, I’m really not sure how.

By the way, I’m the big 4-0 today! Woohoo!

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.