Content MarketingMarketing Infographics

How Digital Asset Management Impacts Content Management

In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy.

Specifically, housing and monitoring your content in a central repository is much more efficient than having content scattered across email, servers, and elsewhere. Your assets are easily searchable and accessible by anyone you wish. You can track usage and repurpose existing media. You can implement processes for review and approval, speeding up the publishing process. And most of fall, digital asset management allows enterprises to gain greater control over content versions, brand guidelines, asset expiration and usage restrictions.

In this infographic, we show how successful marketers have realized that digital content and asset agility is absolutely essential. The reason? Content marketing has proven itself as an unbeatable driver of leads, brand awareness, customer engagement and ROI.

How Digital Asset Management Assists with Content Management

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership