Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Direct Mail that Works!
I've been meaning to write about this since before the New Year but I had to get the 'ol scanner out to pull together these images of some direct mail I've received recently. The bottom line is that some direct…
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RSS: Make your Feed Link Obvious
With the advent of new browsers, I was not too concerned about putting my RSS link within the content of my site. I'm starting to rethink that. If you weren't already aware, these new browsers can automatically detect an RSS…
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Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I've seen by a…
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Body Background Images Done Easily
A nice feature you'll find on many sites is where the center content area appears to overlay the page with a drop shadow behind it. It's actually a fairly simple method to making your blog look nice (or other website)…
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Educate Your Readers
We all started somewhere! I was talking to a friend tonight about Social Networking and my future in the Industry. I had a fantastic, inspirational lunch with good friend, Pat Coyle, last week. I've always been a technologist... jack of…
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Every Home Office Needs One!
A little over a year ago (2005) I was doing quite a bit of consulting on the side and needed to get some new hardware around the home to handle it. I purchased a new computer, new netgear wireless router…
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Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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Are you working with Philanthropic Organizations?
Today I joined my company's charitable committee, ExactIMPACT. I don't always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving…