Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

What’s Changed About Corporate Blogging Over The Years?

If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and consumers are still hungry for great information, and your company can be the resource they’re seeking.

So What Has Changed with Corporate Blogging?

  1. Competition – with virtually every company launching a corporate blog, the chances of getting your voice heard in the crowd is slim… unless you’re posting something remarkable. Blog posts 7 years ago were a few hundred words and perhaps had a very small image. Nowadays, video and imagery dominate the written content. Content must be well-researched and written better than any competitor if you hope for it to attract relevant traffic and conversions.
  2. Frequency – consumers and businesses alike are tuning out, there’s just too damn much content being produced and it’s not getting consumed. We used to look at blogging frequency as a game of chance – every post increased the likelihood your content will be found, viewed, shared, and engaged with. Nowadays, we develop content libraries. It’s no longer about recency and frequency, it’s about building a far better article than your competitor did.
  3. Media – along with wordcount, the look of content has changed dramatically. Unlimited bandwidth and streaming options are placing podcasts and videos at the hands of anyone with a smartphone. We try to deliver exceptional content through every medium to reach the right resources.
  4. Mobile – even with our enterprise B2B clients, we’re seeing mass adoption of mobile readers throughout our clients’ sites. Having a fast, responsive, and engaging mobile presence is no longer and option.

Website Builder developed this amazing infographic, The State of Blogging Industry & The Ultimate Beginners Guide on How to Create a Blog which walks us through corporate blogging platforms, reader demographics, reader behavior, writing tips, social sharing, and driving conversions in this infographic.

infographic blogging

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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