E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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The 5 Top Attacks Made On E-commerce Sites
One of the more startling statistics concerning COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5…
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How to Drive Real Results with Mobile Coupons and Consumer Savings Trends
The rise of the smartphone has redefined countless aspects of daily life, and saving money is no exception. Once limited to newspaper clippings and desktop printouts, coupons have evolved into a fast, digital, and highly personalized experience that travels wherever…
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Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I'm surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and…
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Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel Marketing
Customer data is scattered. It 1des in your CRM , POS , ESP , loyalty program, and website analytics. Each of these data sources tells part of the customer story... but none of them tells the whole truth. Without integration, you’re…
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Your Outbound Marketing is Less Effective without Inbound Efforts
If you're a longtime reader of Martech Zone , you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers…
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6 Technology Trends Every Marketer Should Know About
It's no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you'll need to be proactive about tech changes. Think of tech trends…
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COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone's economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on…
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COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses
The Coronavirus ( COVID-19 ) has upended the business world and is forcing every business to rethink the word loyalty . Employee Loyalty Consider loyalty from the employee's perspective. Businesses are laying off employees left and right. The unemployment rate…
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Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day
If that sounds unbelievable, it's not. My colleague is an aesthetician and massage therapist in Fishers, Indiana. A few months ago, I was going to build her a site but couldn't because of client work that took priority. Fast-forward to…
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How to Write Effective Headlines: From Newsprint to the Digital Age
Headlines have always played a pivotal role in media. In traditional journalism, they were crafted to grab attention on a crowded newsstand, signal the importance of a story, and encapsulate its essence in a few succinct words. But in the…