Email Marketing & Automation Articles
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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SaaS Onboarding Best Practices and KPIs for the Modern Enterprise
We are in the middle of implementing a couple of enterprise software platforms, and the contrast in their onboarding approaches has been striking. One experience feels deliberate, well-orchestrated, and respectful of our time. The other feels disjointed, reactive, and overly…
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10 Key Marketing Statistics That Will Drive Successful Marketing Returns in 2026
Marketing rarely changes all at once. It shifts quietly, then suddenly the old playbook stops working. Heading into 2026, a handful of data points make it clear that the ground has already moved. These statistics are not predictions or trend…
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Owning the Medium: How Brands Build Durable Advantage in Competitive Markets
In crowded markets, visibility is not the same as advantage. Many brands are present everywhere yet remembered nowhere. They publish constantly, advertise aggressively, and chase algorithmic reach, but remain interchangeable with competitors. The brands that break out do something fundamentally…
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The End Is Always Near: Why Tech Doom Predictions Never Age Well
Technology history tends to move in cycles of anxiety and adaptation. Periods of rapid adoption expose real constraints, and those constraints invite confident predictions that the system is on the verge of collapse. Bandwidth will run out. Storage will become…
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Marketing Automation Sequences that Drive Customer Retention and Expansion
Building an effective marketing automation program is no longer about sending more messages. It is about delivering the right message at the right moment, through the right channel, based on real customer behavior and lifecycle signals. Whether you sell a…
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Product Adoption: The Missing Link Between Acquisition and Revenue Growth
Most sales and marketing teams obsess over acquisition. Traffic, signups, demo requests, pipeline. But there’s a quieter metric that determines whether all that effort actually turns into revenue: product adoption. Product adoption is what turns initial interest into long-term value. When…
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Design.com: Launch a Professional Brand Across Digital and Print in Minutes, Not Months
Starting or scaling a business today means competing visually from the first touchpoint. Customers judge credibility in seconds, often before reading a word of copy. For founders and marketers without an in-house design team, that pressure can stall momentum, inflate…
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Preparing Your Email Strategy To Maximize Your Returns in 2026
Email marketing is often treated as a background task rather than a strategic system. Teams focus on acquisition channels that feel more immediate or exciting, while email quietly continues to deliver compounding value. The irony is that the return on…
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Why Numbers Matter
Every few years, a familiar refrain resurfaces in marketing and social media circles: follower counts do not matter, engagement is everything, ignore the vanity metrics. Ironically, it often comes from an expert with a huge following and high engagement. The…
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Hiding Your Unsubscribe Isn’t a Retention Strategy
Email marketers have been playing defense against unsubscribes for as long as email has existed. The difference today is not that the tactics are new, but that they are increasingly deliberate, systematized, and justified internally as retention strategies. In reality,…