Email Marketing & Automation
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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Where to Focus Your B2B Marketing in 2026 (Ranked by Effectiveness)
B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile,…
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What is Authority?
In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business's most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual…
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The Environmental (and Human) Cost of Spam: And Why It’s Entirely Preventable
Online spam has become so routine that most people barely register its sheer volume anymore. It’s the background radiation of the digital world, humming along in email inboxes, text messages, DMs, robocalls, and every communication surface we touch. Yet when…
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Dyspatch: The Leading Open-Source Library for Free Mobile-Responsive HTML Email Templates
Anyone who has built a responsive HTML email knows the struggle: what renders beautifully in one client can break spectacularly in another. Outlook introduces unexpected gaps, Gmail strips styles, iOS Mail scales unpredictably, and modern CSS support is practically nonexistent.…
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The ROI of Event Marketing Strategies: Why Modern Events Deliver Outsized Returns
Event marketing has regained its position as one of the most influential channels in the B2B landscape. While digital initiatives have expanded dramatically, nothing matches the depth of engagement, trust-building, and decision-making velocity that occurs when people gather in shared…
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Mailtrap: The Smarter Way to Test and Ship Emails at Scale
Modern engineering and product teams face relentless pressure to ship features quickly without sacrificing reliability or user trust. Few areas expose that tension more than email. From onboarding flows and password resets to promotional campaigns and transactional alerts, email must…
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The Engagement Multiplier Hiding in Plain Sight
Why Text Messaging Should Be Your Martech Foundation We’ve come a long way in integrating how we reach and engage customers. Technology has grown more sophisticated, and martech stacks now seamlessly support email, social media, and apps. But for all…
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The Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision
After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you name it, I’ve implemented it. Each platform arrived with the same pitch: once it’s in place,…
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Beware of the SaaS Contact Pricing Penalty
The modern Software as a Service (SaaS) landscape is built on a deceptively simple revenue model: charge customers based on the number of contacts stored in the system. Whether you’re working with an email service provider, CRM, customer data platform,…
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The Greatest Marketing Technology Ever
Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—often presented as a creative intelligence—relies on contextual logic, statistical correlation, and computational reasoning. These tools…