Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update.
Ever wonder who used the first hashtag? You can thank Chris Messina in 2007 on Twitter!
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina™ (@chrismessina) August 23, 2007
Just as a keyword is essential for finding information online, hashtags are important as well. We’ve written about what a hashtag is in the past. People and businesses utilize hashtags to get found, but they also use hashtags to find others utilizing social search technologies. Here’s a comprehensive list of tools for hashtag research:
Brand24 – Get instant access to online mentions, grow customer satisfaction and sales.
HashAtIt.com is a search engine that searches HASHTAGS (#) on your favorite social media websites like Facebook, Twitter, Instagram and Pinterest.
Hashtagify.me is a free tool to explore Twitter hashtags and their relationships. The analysis is based on a 1% sampling of all tweets – the maximum that Twitter gives for free.
Hashtags.org provides essential information, research and how-to knowledge to help individuals, businesses and organizations worldwide improve their social media branding and intelligence.
RiteTag streamlines the process of finding the best tags to go with content to be shared, embracing the unique tagging constraints of numerous important content-sharing networks, including Twitter, Youtube, Instagram, Flickr… and many more.
Rowfeeder – Track hashtags from Twitter and Facebook with reports that export into Excel.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, YouTube, Google etc.
Tagboard is a social media hub for hashtags. It searches multiple social networks for posts with a hashtag. They’re still building Tagboard, so check back often for updates and new features. For the best experience, sign in to interact directly with posts on a tagboard.
Tagdef – Discover what hashtags mean, find related hashtags and add your own definitions in seconds.
TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors. If you monitor a brand, track media events, run marketing campaigns, or hold contests and games on Twitter for your company or your clients, TweetReach is a simple way to measure the impact of your efforts.
Twitter Search – most folks look to Twitter search to find the latest tweets on a topic, but you can also utilize it to find Twitter accounts to follow. On the top left of Twitter, you can click People and identify the top accounts for the hashtag you’re utilizing. It can also provide a target to work on if your competitors are identified for a hashtag but you aren’t.
Twubs is a site where you can actually search, register and even brand a specific hashtag. They also have tools like moderated tweet walls that you can utilize for your next event or conference.
Trendsmap – You start with a view of your region where you can see the trending topics. You can scroll the maps by dragging to another area, or zoom in or out using the plus/minus icons. When you see something that looks interesting click on that topic for more information such as graphs of the volume of tweets locally vs. worldwide, what the topic is most likely about, images, links, and most recent tweets. You can also see where else this topic popular by clicking on the topic within the detail display, or what else are people tweeting about at this location by clicking on the location name.
Geochirp – If your business or event is regional, you can research hashtags regionally using Geochirp. Geochirp is a really simple to use map based tool for locating Tweets and twitter accounts within a specific geography.
And Some Hashtag Humor…
This research stems from a survey of 165 marketing, commerce and supply chain executives, and 12 deep-dive interviews with executives who reveal the ways they are rethinking their engagement strategy.