The Perfect Basket Abandonment Email

We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate!

There are three key questions about basket abandonment emails that SaleCycle continues to answer:

• Timing: How long should we wait to email our customers?
• Tone: Should we be direct, or use a customer service tone?
• Content: What should we include in the email to get our customers to buy?

SaleCycle put together this Infographic that answers those questions. The data was captured from 200 leading global brands and their best practices on shopping cart abandonment:

Related Martech Zone Content

Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs

How Does Email Work? Headers, Routing, and Technology

A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy

Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring