The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages, which covers how landing pages along with the critical visual elements that impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to the algorithms and get the right traffic to your landing page. By not optimizing, you could
The 5 Top Attacks Made On Ecommerce Sites
One of the more startling statistics with respect to COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-year. John Koetsier, COVID-19 Accelerated E-Commerce Growth ‘4 To 6 Years’ There’s not an industry that hasn’t been touched… conferences went virtual, schools moved to learning management and online, stores
How to Improve Your Writing Skills
This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills.
The Psychology and ROI of Color
I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might
Designer Terminology: Fonts, Files, Acronyms and Layout Definitions
Common terminology utilized by designers of graphics and layouts for the web and print.
7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!