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E-commerce and Retail Marketing Infographics Mobile Marketing, Messaging, and Apps

Mobile Experience and Its Impact on Trends

Douglas KarrSep 01, 2015

1 minute read

Ecommerce Apps

Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors.

Around the world, more and more people are making the jump to smartphone ownership. Learn how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole. DirectBuy, Moving Toward Mobile

How the Experience Impacts Mobile Commerce

Without mobile optimization, users are five times more likely to leave your site.
79% of those who abandon your site will search for a better site to complete their purchase.
48% of users are annoyed at a site that is not mobile optimized and 52% are less likely to do business with your company.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.