Marketing Data: The Key to Stand Out in 2021 and Beyond

Reading Time: 4 minutes In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising. After 1995, with the advent of email technology, marketing became a little more specific. It

What is Growth Hacking? Here Are 15 Techniques

Reading Time: 4 minutes The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to build awareness and adoption… but didn’t have the marketing budget or resources to do it.

SimpleTexting: An SMS and Text Messaging Platform

Reading Time: 7 minutes Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenue Build Relationships – Provide customer service and support with 2-way conversations Engage Your Audience – Quickly share important updates and new content Generate Excitement – Host

Volusion: The All-in-One Ecommerce Website Builder

Reading Time: 3 minutes Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their ecommerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s Ecommerce Builder Features: Store Editor – Customize the look and feel of your site with professionally-designed themes and our powerful site editor.

What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021

Reading Time: 4 minutes It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to starting earlier, the unprecedented rise in gift cards given is expected to extend the holiday