Mobile Marketing, Messaging, and Apps
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
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Brevo: All-in-One Email Marketing Software for Every Business
Businesses of all sizes face the challenge of building lasting customer relationships while delivering impactful marketing campaigns. These challenges are often compounded by the need for efficient tools that don’t require steep learning curves or extensive budgets. Enter Brevo (formerly…
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How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and…
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User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though…
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Shopify POS: Transform In-Person and Online Sales with Seamless Integration
Retailers face an overwhelming challenge when managing sales across online and in-person channels. Many POS systems on the market act as separate add-ons, requiring cumbersome integrations with existing platforms and resulting in fragmented operations. Shopify’s POS system is an exception,…
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What’s the Ideal Text Messaging Frequency?
SMS messaging remains one of the most direct and effective ways to engage prospects and customers. As more brands adopt text messaging in their sales and marketing efforts, one question repeatedly arises: How often should we send SMS messages ?…
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology ( MarTech ) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer…
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E-commerce Features Checklist: The Ultimate Must-Haves for Your Online Store
Building a high-performing e-commerce site requires careful attention to numerous details—from creating a secure, user-friendly homepage to implementing effective backend systems. Each feature can influence how shoppers perceive your brand, navigate your store, and ultimately, whether or not they complete…
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A Day On, Not a Day Off: Why Marketing Professionals Should Serve Emerging Entrepreneurs
Every January, as Martin Luther King Jr. Day approaches, I find myself thinking about how service truly fits into our professional lives. For most of us in marketing, sales, and public relations, service often comes in the form of invoices,…
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CX vs. UX: Understanding the Difference That Drives Your Digital Growth
Customer Experience ( CX ) and User Experience ( UX ) often appear intertwined because both focus on understanding and optimizing how people interact with products, services, and brands. From a sales and marketing perspective, enhancing both CX and UX…
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Social Media Usage in 2024: How Gender Shapes Digital Behavior
The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Why Do Digital…