Parse.ly: The Analytics Platform Built for Content Marketers
Every marketer and publisher knows the frustration of pouring hours into content only to wonder what’s truly working. Metrics are scattered across multiple platforms, data is complicated to interpret, and most analytics tools are designed for analysts, not the creators and editors who need answers fast. What if your content team could access real-time insights that actually make sense and directly tie your efforts to business outcomes?
Parse.ly
Parse.ly makes that possible. It’s an intuitive, results-driven analytics platform designed specifically for content creators and marketers. Trusted by some of the world’s most respected publishers and enterprise brands, Parse.ly brings clarity to content performance—helping organizations understand what resonates, what converts, and what truly drives growth.
WordPress VIP selected Parse.ly as its native analytics platform because of its proven track record and reliability across large-scale editorial and marketing teams. That endorsement underscores Parse.ly’s credibility and authority for any professional content organization, regardless of CMS.
Parse.ly empowers organizations to make data easy, focus their content strategies, and prove the ROI of every article, video, or campaign. Instead of dashboards built for data scientists, Parse.ly delivers actionable insights in a format that every content creator understands, making analytics accessible to the entire team.
Parse.ly is trusted by publishers, enterprise marketers, and content teams worldwide to understand what resonates with their audiences, which campaigns are driving conversions, and how to build a predictable content revenue engine.
If you have an editorial team creating content daily that needs feedback on performance, then Parse.ly is the number one tool for the job.
Dan Stubbs, VP of Analytics
The Benefits of Using Parse.ly
For content-driven teams, Parse.ly replaces complexity with clarity. It gives every stakeholder, from writers to executives, visibility into performance metrics that actually matter. Marketers can instantly see which topics, campaigns, and formats drive engagement and conversions, while leadership can confidently attribute business impact to content initiatives.
We’ve seen real results: 25% additive growth from our content marketing activities and objectives.
David Grossman, CMO
By integrating analytics into the daily creative process, Parse.ly turns content teams into data-driven decision-makers. It bridges the gap between creation and performance, eliminating guesswork and empowering organizations to build smarter, more effective strategies.
Key Features of Parse.ly
Here’s what sets Parse.ly apart, organized alphabetically for clarity:
- Analytics Dashboard: A beautifully simple interface that lets your entire team understand content performance at a glance, no analyst required.
- Authors: Track the performance of individual authors to replicate what’s working across your team.
- Campaigns: Automatically pull in UTM data to analyze which campaigns deliver the most engagement and conversions.
- Channels & Referrers: See where your traffic comes from, whether social, search, apps, or web, and optimize accordingly.
- Comparisons: Instantly evaluate before-and-after results to measure content improvements.
- Content API: Add personalized recommendations across your website and newsletters to increase engagement, page views, and conversions.
- Conversions: Measure which content drives real business actions using flexible attribution models like first touch, last touch, or linear.
- Data Pipeline: Stream real-time, raw event-level data to your data warehouse in clean, structured formats ready for analysis.
- Engaged Time: Move beyond vanity metrics to understand how long readers truly interact with your content.
- Groups: Combine tags, authors, campaigns, and referrers for advanced analysis.
- Historical Data: Review content performance over time to uncover long-term trends.
- Keywords: Empower your entire team to make SEO-informed decisions by surfacing keyword performance.
- Real-Time Data: Act instantly on spikes in attention with live updates, alerts, and social interaction tracking.
- Recirculation Rate: Understand what keeps readers on your site and which content drives them deeper into your archive.
- Reports: Create ready-made or custom reports in multiple formats, including HTML, email, CSV, or XLSX.
- Search Traffic: Track which pages and posts are ranking and driving organic traffic.
- Topics & Tags: Analyze performance by topic using CMS tags or Parse.ly’s AI-powered Smart Tags.
- Video Analytics: See whether your videos increase engagement and drive conversions.
Together, these features deliver an end-to-end view of how content performs, whether you’re measuring a blog post, product launch, or campaign.
How Parse.ly Works
Getting started with Parse.ly is fast and frictionless. Once installed, the platform integrates directly into your CMS with a lightweight, flexible implementation. For WordPress VIP customers, it’s natively embedded—making setup effortless. For other CMS platforms, the Content API and Data Pipeline make it simple to connect data, feed insights into your systems, and even personalize user experiences.
From there, teams can track engagement, conversions, and traffic sources in real time, customize dashboards to their needs, and bring insights directly into their content workflows. Whether you’re a writer, editor, or marketing analyst, Parse.ly helps you act on the insights that matter most.
Start Measuring What Matters
If your team is ready to eliminate guesswork and finally prove the business impact of your content, Parse.ly is the solution built for you. Join thousands of editors, marketers, and publishers who use Parse.ly every day to drive smarter decisions and measurable growth.
