Peec AI: See How ChatGPT and Gemini Talk About Your Brand
Buyers Stopped Clicking Links
Buyers increasingly ask an AI assistant for a short list instead of scanning a page of search results. Whether your brand is named, where it sits in the answer, and how it is described now do the work a ranking used to do. The pages those answers cite have become the references your search and content teams need to earn.
A program that only watches classic SEO never records that conversation. The hard part isn’t accepting the shift. It is knowing which questions produce the short list, which publishers the assistants trust, and which claims about your brand are simply wrong.
Peec AI
Peec AI is an AI search analytics platform for marketing teams and agencies, built in Berlin. It runs the prompts your buyers actually ask across assistants like ChatGPT, Perplexity, Gemini, and Google AI Mode, then shows whether your brand was named, where it ranked, how it was described, and which sources the answer relied on. More than 3,500 brands and agencies use it to turn AI search insight into new customers.
Visibility You Can Act On
A traditional rank report can’t tell you whether an assistant recommended you. Peec AI tracks visibility, position, sentiment, and share of voice daily against the competitors you choose, so you see momentum before it shows up in the pipeline.
The most useful layer is the source list. You see the domains and URLs each answer retrieved or cited, classified as competitor, editorial, reference, or user-generated content. A gap view isolates sources that mention a rival and skip you, creating a brief for content, digital PR, and the pages you already own.
Marketing teams moved into this category fast, because the gap between search rankings and AI answers is already costing them deals.
1,300+ brands and agencies onboarded since February 2025.
$0 to $4M+ ARR in 10 months.
Adding 300+ customers per month.
Peec AI, Series A Announcement, 2025
Metrics like brand mentions, impressions, and sentiment are hard to track – which is why Peec AI is so powerful: it shows how LLMs are framing our brand.
Lily Ray, VP SEO Strategy, Amsive
Of the many AI search visibility solutions we tried, Peec was the only one that gave us exactly what we needed: a clear view into the prompts that matter, the citations that shape visibility, and how to leverage this information to drive results for our clients.
Niklas Buschner, Founder and CEO, Radyant
What You Can Track
Once prompts have had time to run, the work splits into what was said, where it came from, and what to change next.
- Ads Library: See which prompts return answers with a sponsored placement and which advertisers appear there.
- AI Referrals: Measure visits that reach your site from AI assistants.
- AI Shopping: Upload a product catalog from Shopify, a CSV, or Google Merchant Center, then track visibility, position, and win rate for each product along with the merchants and shopping sources behind each recommendation.
- API and Exports: Pull data through the API to automate reporting, or export clean CSV files for the spreadsheets and dashboards your team already uses.
- Brand Perception: Score the attributes AI associates with your brand, surface recurring objections traced to the pages behind them, and fact-check answers against statements you set.
- Crawlability Audit: See which of more than 40 AI bots your robots.txt allows, partially allows, or blocks, and which bots hit which pages with what status codes.
- Looker Studio Connector: Pull every project into client-ready dashboards with the community connector.
- Peec Agent: Generate actions from your data with pre-built and custom skills that know your company, project, and competitive context.
- Peec MCP: Connect an assistant like Claude or Cursor through the Model Context Protocol server and query visibility, sentiment, sources, and prompts in plain language.
- Prompt Discovery: Get suggested prompts from your brand context and coverage gaps, with relative demand scores, and classify each as branded or non-branded and as informational, commercial, or transactional.
- Recommended Actions: Receive ranked opportunities grouped as earned or owned, such as building review profiles or placing stories in frequently cited publications.
- Roles and SSO: Set company-wide or per-project access, including read-only roles, with single sign-on on Enterprise.
- Source Analytics: Analyze domains, subdomains, and URLs with retrievals and citation share kept distinct, plus a gap view of sources that name competitors but not you.
Together, the prompt set, source list, and action queue give your team a repeatable list of pages to fix, publishers to approach, and claims to correct.
How to Get Started
Start a free trial, add your domain so Peec AI can build your brand context, and add prompts that sound like questions buyers ask rather than keywords copied from a rank report. Brand plans come in Starter, Pro, and Advanced tiers billed monthly, plus a custom Enterprise agreement billed annually. Pricing depends on how many prompts you track, how many models you keep active, and how often prompts run; higher tiers add more projects, countries, reporting, and integrations. Agencies have their own plans designed to manage multiple clients.
