This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Why Web Security Is Now Essential for SEO, Trust, and Online Success
Every day, billions of users begin their digital journey the same way: by typing a query into a search engine. Google alone processes over 8.5 billion searches daily, and what users find on that first results page can shape opinions, build trust—or erode it completely. Whether locating a nearby restaurant, researching a product, or vetting a service provider, users demand…
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Content Marketing
Voice Search in 2025: Revolutionizing Digital Engagement for Businesses
Voice search has transformed from a novel technology into a cornerstone of digital interaction, reshaping how consumers access information and engage with brands. Driven by advancements in artificial intelligence (AI) and natural language processing (NLP), voice search is now integrated across mobile devices, smart speakers, in-car systems, and desktops. Optimizing for voice search is essential for businesses and marketers to…
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Sales Enablement, Automation, and Performance
JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a robust customer communication platform, solves this problem by centralizing all your contact channels in one convenient location. Centralize All Your…
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Content Marketing
The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…
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Email Marketing & Automation
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
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Content Marketing
Why Style Beats Length: Rethinking the “Ideal” for Content, Titles, and More
For years, marketers and creators have obsessed over ideal lengths. We’ve seen precise character counts for subject lines, word counts for blog posts, and minute markers for video drop-off points. But here’s the uncomfortable truth: there’s no magic number. How content is styled, positioned, and consumed matters more than length. A perfectly short subject line that fails to compel is…
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E-commerce and Retail
Broadleaf Commerce: A Unified, Headless, and Microservice PaaS for Ecommerce
As businesses grapple with the increasing complexities of commerce, solutions like Broadleaf Commerce are invaluable. Broadleaf Commerce is a software solution designed to handle the intricacies of the commerce industry. Its principal mission is to remove hurdles to innovation, providing an open, truly headless, and modular platform built explicitly for complex commerce. Before we speak to the platform-as-a-service (PaaS), let’s…
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Sales Enablement, Automation, and Performance
How To Setup A Simple 5-Step Online Sales Funnel
Many consumers and buyers have shifted to online marketing, leaving organizations and small businesses scrambling to devise effective digital marketing strategies. This is especially true for companies that traditionally relied on sales through their brick-and-mortar stores. The lesson learned is clear—online marketing must be part of your overall business strategy. This can be intimidating for some because online marketing is…
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Content Marketing
Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile…
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Content Marketing
Find the Center of Gravity for Great Presentation Design
Everyone knows that PowerPoint is the language of business. The problem is, most PowerPoint decks are nothing more than a series of overstuffed and often confusing slides that accompany nap-inducing soliloquies by presenters. Having developed thousands of presentations, we’ve identified best practices that are simple, yet rarely employed. To that end, we created Center of Gravity, a new framework for…
