This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Optimize Your Facebook Landing Pages
Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide you through optimizing landing pages that capture the attention of your target audience and drive valuable actions. Table of ContentsThe…
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Canva: Kickstart and Collaborate Your Next Design Project
A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I’d love it. He’s right… I tested it out for a few hours and was impressed with the professional designs I could create within minutes! I’m a huge fan of Illustrator and have used it for many years – but…
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WordPress: How to 301 Redirect Pagination Pages to the Parent URL
It may be anecdotal, but I’m finding that Google Search Console is becoming more comprehensive in its reporting. So much so that I’ve begun to lean on it more and more… especially to identify pages not found on the site that might negatively impact search rankings. My site’s theme incorporates an approach where visitors can click load more if they’d…
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How To Leverage Reddit to Drive Traffic And Leads to Your Brand or Publication
Reddit has struck a $60 million per year deal with Google to license its content for training the search giant’s AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this week. The SEO industry is in a bit of an uproar because this engagement is overlapping with a coincidental increase…
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You’re Probably Spending More Time Managing Data Than Marketing
Yesterday, I shared how we batch loaded an entire year of social updates. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or…
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Google Ads Policy: Be Sure To Follow Those Rules!
Have your text ads been disapproved for editorial or trademark violations? If you did everything correctly, why are you getting yelled at by Google? AdWords never immediately informs you, too many text ads to review at one time. They have algorithms that will detect your text ad if you have violated their policy. The detection is always after the fact…
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Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable. Meta…
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Riddle: The Ultimate Quiz Maker for Marketers to Collect First-Party Data
In today’s competitive digital landscape, marketers are constantly searching for effective strategies to cut through the noise and engage their audience. Riddle, an online quiz-maker platform, has emerged as a popular solution for marketers to create engaging quizzes with integrated lead-generation features. One significant differentiator for Riddle.com is its use of first-party cookies (1P), ensuring accurate data collection while respecting…
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Linq: Your Provider of Near Field Communication (NFC) Business Card Products
If you’ve been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I’ve had post-it note cards, square cards, metal cards, laminated cards… I enjoy them immensely. Of course, with the lockdowns and inability to travel, there wasn’t much of a need for business cards. Now that travel…
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Softr: The Power of Using Client Portals For Growth and Retention
Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article, we delve into the myriad benefits of a client portal and introduce Softr as your go-to solution for building one…
