This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Selfie Booths Are a Must-Have for Successful Event Marketing
At my wedding last year, the venue surprised us by throwing in a selfie booth. To say it was a success would be an understatement… almost everyone at the event used the booth to snap photos with friends and family. Selfie booths have become an indispensable fixture at events… and not just personal events. Corporate conferences and product launches can…
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Elfsight Apps: Easily Embeddable Ecommerce, Form, Content, And Social Widgets For Your Website
If you’re working on a popular content management platform, you’ll often find a great selection of tools and widgets that can be easily added to enhance your site. Not every platform has those options, though, so it often requires third-party developers to integrate the features or platforms that you wish to implement. One example, recently, was that we wanted to…
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8 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…
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Beyond The Screen: How Blockchain Will Impact Influencer Marketing
When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator…
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Alterian: Unlocking the Power of Customer Journey Orchestration (CJO)
Customer Journey Orchestration (CJO) is the strategic process of designing, managing, and optimizing individualized customer experiences across various touchpoints. It’s about delivering the right message at the right time through the right channel while aligning with your business objectives. Here, we’ll delve into the significance of CJO and how Alterian’s Real-Time Customer Experience (CX) Platform can revolutionize this crucial aspect…
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Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…
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Zuora: Mastering Monetization Across the Subscription Economy
For modern businesses navigating the shift to recurring revenue models, monetization has grown far more complex than simply selling a product. Pricing innovation, payment preferences, revenue recognition, customer lifecycle retention, and tech stack integration all now play a central role. To compete in this evolving landscape, companies need a system that is as dynamic and adaptable as their customers’ expectations.…
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Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a significant amount of time ensuring they’re ranking well in search and developing high-quality content and websites that drive conversions. However, a key strategy often overlooked is how they can improve their entry on a search engine results page (SERP). Whether you’re ranking or not only matters if the search user is actually compelled to click through. While a…
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A Guide for Marketers About Intellectual Property (IP)
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is essential to keep businesses afloat and help drive them toward success. So, it is important to secure and maintain your brand’s reputation to establish a smooth marketing campaign for your business. But before devising a strategic marketing campaign, marketers must fully realize their brand’s…
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Why 3D-Printed Swag Is the Future of Personalization—and How to Start Now
Digital fatigue is real, and physical experiences are regaining value. 3D printing has quietly emerged as a powerful yet underutilized tool in modern marketing. For sales teams looking to break through the noise, event marketers seeking memorable swag alternatives, or brand managers seeking to demonstrate innovation, 3D printing offers a tangible and customizable solution. Why 3D Printing Is a Game-Changer…
