This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
- Artificial Intelligence
Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…
- Content Marketing
10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage
Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or…
- Social Media & Influencer Marketing
Why It’s Time to Retire the Term “Affiliate Marketing”
The marketing industry is transforming. So much so that most marketers say the business has adapted to more change over the last few years than in the last five decades. Much of the change is driven by new technologies and a proliferation of data. Affiliate marketing, in particular, is undergoing such fundamental changes that it’s high time we retire the…
- Content Marketing
What Are The Most Popular Bookmarking Platforms To Read-It-Later?
Bookmarking is a digital method to save and organize web pages online. It allows users to store links to web resources and articles they find interesting or wish to access later. Originally, bookmarks were just a simple feature within browsers, enabling individuals to keep a list of favorite sites. However, with the evolution of the internet, bookmarking has expanded into…
- Marketing Tools
Creately: A Data-Connected Visual Workspace to Brainstorm, Map, Plan, And Document Your Marketing Strategies
In today’s business landscape, brands face constant challenges, including turnover, industry shifts, and evolving consumer preferences. With these changes, capturing and preserving institutional knowledge becomes paramount. Brands must find innovative ways to capture their brainstorming and planning processes, ensuring that valuable insights, strategies, and ideas are not lost. Brainstorming and planning sessions are the lifeblood of any successful brand. They…
- Content Marketing
String Locator: How To Locate Code In A WordPress Theme or Plugin
The theme Martech Zone is using is no longer supported and the developers have disappeared, so I’ve been managing development myself. It’s been quite a challenge but the theme was pretty well-developed so I’ve been able to make a ton of customizations as well as retire some of the features that I’d never be using. Most recently, my host offered…
- Event Marketing
Why Selfie Booths Are a Must-Have for Successful Event Marketing
At my wedding last year, the venue surprised us by throwing in a selfie booth. To say it was a success would be an understatement… almost everyone at the event used the booth to snap photos with friends and family. Selfie booths have become an indispensable fixture at events… and not just personal events. Corporate conferences and product launches can…
- Content Marketing
A Guide for Marketers About Intellectual Property (IP)
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is essential to keep businesses afloat and help drive them toward success. So, it is important to secure and maintain your brand’s reputation to establish a smooth marketing campaign for your business. But before devising a strategic marketing campaign, marketers must fully realize their brand’s…
- Mobile Marketing, Messaging, and Apps
The Paralysis of Fear in Business: Irrational Worries and the Consequences of Inaction
Fear can be a powerful and often irrational force that hinders growth, stifles innovation, and ultimately leads to an organization’s downfall. Companies face a myriad of potential issues, both internal and external, that can cause anxiety and trepidation among leaders and employees alike. However, succumbing to these fears and allowing them to paralyze decision-making processes can be far more detrimental…
