This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Planview IdeaPlace: Innovation and Ideation Management
Staying ahead of the curve requires a proactive approach to innovation and ideation management. That’s where Planview comes in, offering a comprehensive solution to address the challenges organizations face in harnessing the power of innovation. Innovation is the lifeblood of any successful organization, but it often comes with challenges. Many organizations struggle with disconnected ideation processes, where ideas are generated…
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ClearSlide: Drive More Sales with Seamless Engagement & Insights
Building meaningful buyer relationships today is harder than ever. Sales teams juggle countless tools, chase fragmented data, and struggle to engage buyers consistently across touchpoints. Content gets buried, communications miss the mark, and reps often guess at next best actions. The result? Slow deal cycles, low productivity, and missed revenue targets. Clearslide ClearSlide is the industry’s most complete sales engagement…
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Kissmetrics: Uncover the Power of Behavioral Analytics With Actionable Insights
Businesses grapple with the challenges of obtaining actionable insights from their data. On one end of the spectrum, products like Google Analytics present a steep learning curve, demanding extensive customization and filtering to render data usable. Conversely, platform analytics often oversimplify user behavior, providing basic metrics that fall short of uncovering the intricacies of customer engagement. It’s within this gap,…
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Creatorland: Helping Agencies and Influencers Navigate the Creator Economy and Uncover Business Opportunities
In the fast-evolving landscape of the creator economy, where the chaos of opportunities and connections often hinders efficient business practices, Creatorland emerges as a transformative business network. Launched in March to streamline the $250 billion Creator Economy, Creatorland has quickly become a vital resource for agencies seeking creators and influencers, offering unparalleled benefits and organization in the bustling industry. Navigating…
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How Mobile Monitoring is Helping Salespeople Reach Peak Performance
Sales professionals are known for their drive, adaptability, and focus on results. But even the most motivated reps struggle with inefficiencies that distract from their core job: selling. Whether it’s navigating traffic, updating CRMs after hours, or chasing down information across disconnected tools, the typical sales workflow is loaded with unnecessary friction. Mobile monitoring tools are changing that. Modern sales…
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Sparky AI: A Generative AI Platform for Marketing Professionals To Build Targeted, Branded Content is Here!
Generative AI, a subset of artificial intelligence, has emerged as a game-changer in content creation. Leveraging advanced algorithms, generative AI (GenAI) can produce human-like content, including blog posts, social media updates, drip email campaigns, and product descriptions. Its ability to generate high-quality, branded content at scale empowers brands to maintain a consistent and compelling online presence. Successful brands have already…
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COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses
The Coronavirus (COVID-19) has upended the business world and is forcing every business to rethink the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor, and working from home (WFH) doesn’t accommodate every industry or position. Laying off employees is a practical solution…
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Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies
When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio. Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…
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A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good…
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Five Payment Industry Trends That Will Impact Your Business in 2023 And Beyond
Mobile and other digital payment tools are witnessing widespread adoption worldwide, enabling the digitization of financial transactions. They provide customers with a safe and simple way to pay online while leveraging devices’ built-in capabilities like NFC. Businesses are adding more payment options to meet customer needs. This includes accepting digital payments for in-store and online sales, aligning sales to customer…
