This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights
In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides marketers, strategists, and decision-makers with the foresight to navigate change with clarity and confidence. Far from being just another data…
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Advertising Technology
A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey
It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. Years ago,…
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Content Marketing
8 Steps to a Successful Account-Based Marketing Strategy
If you’re wondering What account-based marketing is?, Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important to their marketing efforts. And 84% of B2B marketers believe ABM provides significant retention and upsell opportunities. Integrate released this fantastic infographic…
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Advertising Technology
Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…
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Sales Enablement, Automation, and Performance
Success.Ai: Unleash the Power of AI in Your B2B Email Sales Outreach and Appointment Setting
The ability to connect with potential buyers quickly and efficiently is paramount. Yet, many businesses struggle to break through the noise, facing challenges like low open rates, high bounce rates, and the daunting task of personalizing outreach at scale. Securing that first appointment is often the most formidable challenge. The B2B landscape is competitive, requiring sales warriors to reach out,…
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Sales and Marketing Training
How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy
In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention…
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Marketing Tools
Shufflrr: Centralize, Control, and Create PowerPoint Slides
Whether you’re pitching a new client, running sales training, or delivering a quarterly business review, presentation prep shouldn’t feel like reinventing the wheel every time. Yet for many marketing and sales teams, it still does. Slides live in scattered folders, branding is inconsistent, and compliance is a constant concern. If your teams are wasting hours searching, copying, or fixing presentations,…
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E-commerce and Retail
Wise: The Smarter, Faster, and Inexpensive Way to Handle Global Business Payments
Growing a business internationally comes with its fair share of financial complexities. High foreign exchange fees, delayed payments, and opaque banking practices often create unnecessary roadblocks. Traditional banking systems can be slow, costly, and frustrating whether you’re paying suppliers, receiving international revenue, or managing payroll across borders. Wise Wise is a global financial technology company that simplifies international payments for…
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Marketing Books
Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…
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Sales and Marketing Training
Tips for New Marketers From This Ol’ Veteran
The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence (AI) reshaping the landscape, marketers today must be adept not only at traditional strategies but also at leveraging the latest tools and platforms. If you’ve recently read about my move into the AI industry,…
