This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider (ESP) nowadays, and if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the process and boils down the application to only the necessities. TinyLetter is a refreshingly simple platform for newsletters, drawing in a diverse…
- Marketing Books
The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess, the authors outline a transformative framework…
- Email Marketing & Automation
The Rise of Digital Coupons: A Smart Strategy in a Cost-Conscious Era
In an economy where consumers are watching every dollar and businesses are competing for increasingly selective buyers, digital coupons have emerged as one of the most effective marketing tools available. These modern discounts offer frictionless savings for shoppers while providing retailers with measurable, flexible incentives that drive both online and in-store purchases. With inflation and economic uncertainty shaping consumer behavior,…
- Paid and Organic Search Marketing
Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…
- Customer Data Platforms
Experian: How Marketers Gain Precision, Scale, and Agility with a Data Partnership
Marketing performance depends on knowing your audience—and reaching them at the right time, through the right channel—marketers need more than just data. They need advantage. For brands and businesses that partner with Experian, that advantage comes in the form of unmatched consumer insight, omnichannel activation capabilities, and privacy-forward innovation. This isn’t just about why you should partner with Experian—it’s about…
- E-commerce and Retail
Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and optimistic about their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them…
- Content Marketing
The Definitive Guide to Content Marketing Metrics in GA4 and GTM
Marketing executives are facing increasing pressure to demonstrate the impact of their content efforts across every channel, format, and stage of the customer journey. While numerous third-party analytics tools are available, much of what is needed for strategic measurement can be configured within Google Analytics 4 (GA4), especially when paired with Google Tag Manager (GTM). This guide outlines how to…
- E-commerce and Retail
Technavio: The Global Sports Betting Market Outlook (2025 to 2029)
The global sports betting market is projected to grow by USD 221.1 billion between 2025 and 2029, at a CAGR of 12.6%. Technavio’s latest research outlines a rapidly evolving global sports betting landscape, shaped by digital transformation, regulatory reforms, and intensified regional participation. For marketing and sales professionals in the technology and media sectors, the insights from this report shed…
- Analytics & Testing
Rebranding: How Embracing Change Will Grow Your Company Brand
It goes without saying that rebranding can produce tremendous positive results for a business. And you know this is true when the very companies that specialize in creating brands are the ones first to rebrand. About 58% of agencies are rebranding as a way to boost exponential growth through the COVID pandemic.Advertising Agency Trade Association We at Lemon.io have experienced firsthand how…
- Content Marketing
SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores
Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…
