This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
FATWIN: Increase Foot Traffic In-Store and Online With Omni-Channel Contests
I had the pleasure of sitting down with the founder and team at FATWIN yesterday as they launched. Scott Hill is the co-founder and executive of a measured marketing software and services company that’s been helping companies for a decade. His company launched FATWIN, a platform that helps businesses drive web and in-store traffic through gaming, contests, and prize redemption.…
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Paid and Organic Search Marketing
Wordcount: How Many Words Per Post Is Better For Search Ranking and SEO?
One of the newest features of my site I’ve worked on over the last year is the collection of acronyms we now have. Not only is it driving a ton of cross-article engagement on our site, but the content is also ranking incredibly well. That would come as a great surprise to many of the gurus out there that would…
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Advertising Technology
The New Breakfast Beverage – Mountain Dew?
Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right… Until yesterday… I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who…
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Content Marketing
Filestage: Streamline Your Video Review And Approval Process
We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing together five groups of talent – the client, the scriptwriter, the illustrator, the animator, and the voice-over talent. Those are a lot of moving parts! Most of the process is handed off from one resource to another…
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Artificial Intelligence
The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…
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Customer Data Platforms
RaaS: Capturing Customer Insights in the Digital Age
Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for the business. But, there is a better way to get the much-needed customer insights that validate your product and business direction. A…
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Event Marketing
How to Market and Promote Your Next Online Event
We’ve written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic provides some fantastic detail on utilizing email, mobile, search, and social to promote and market your events. Getting people to attend your event…
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Content Marketing
99Designs: Unlock Your Business’s Creative Potential Quickly and Affordably
Businesses need eye-catching designs to stand out from the competition. Whether launching a new product, revamping your website, or creating a memorable brand identity, having the right design can make all the difference. That’s where 99Designs comes in, offering a revolutionary platform that connects businesses with professional designers from around the globe. One of the standout features of 99Designs is…
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Artificial Intelligence
Krisp: Cancel Meeting Background Noise with AI-Powered Noise Cancellation
In a world where remote work and virtual meetings have become the norm, background noise, unclear audio, and missed details can disrupt productivity and focus. Everyone faces the challenge of clear and effective communication, from freelancers to large enterprises. Krisp is here to transform this experience by providing an AI-powered assistant to enhance online meetings and calls. Krisp Krisp offers…
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Content Marketing
CSS Minification: Why It’s Essential for Performance and Caching Efficiency
CSS minification is a crucial optimization process that enhances website performance by reducing file size without altering functionality. By removing unnecessary characters, spaces, and redundant code, minification significantly improves load speeds, enhances browser caching efficiency, and optimizes bandwidth consumption. This article will explore the necessity of CSS minification, its role in browser caching, and a deep dive into the various…
