This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Droplr: Capture, Annotate, and Share Screens Instantly
Whether you’re managing a remote team, collaborating on a product design, troubleshooting an issue, or sending a mockup to a client, speed and clarity matter. But traditional screenshot tools create unnecessary friction: save the file, upload it somewhere, write a message, paste a link—or worse, attach a bulky file. These tiny moments of inefficiency add up fast. Droplr This all-in-one…
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Beyond Traditional CMS: Exploring Modern Alternatives for Content Management
Managing content efficiently is crucial for businesses of all sizes in the ever-evolving digital landscape. Content Management Systems (CMS) like WordPress and Drupal have been the backbone of website development and content delivery for years. However, as technology advances and businesses demand more flexibility, alternative solutions have emerged, many of which challenge the traditional CMS model. This article explores a…
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TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly
It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of time. iOS has added the ability to open a photo and highlight the text, but that requires saving an image…
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Native Advertising In Content Marketing: 4 Tips And Tricks
Content marketing is omnipresent, and turning prospects into full-time customers is becoming increasingly difficult. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They…
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Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…
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10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
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CPQ and 3D Visualization as a Sales Tool: Bringing Customization, Speed, and Precision to B2B Manufacturing
Manufacturing is both complex and competitive. Sales teams are facing unprecedented pressure to deliver faster quotes, handle growing product complexity, and meet increasingly personalized customer expectations. Configure, Price, Quote (CPQ) software has emerged as a transformative solution, connecting sales, engineering, and production in a way that ensures speed, accuracy, and scalability. For manufacturers, CPQ is not just a sales tool.…
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Krisp: Cancel Meeting Background Noise with AI-Powered Noise Cancellation
In a world where remote work and virtual meetings have become the norm, background noise, unclear audio, and missed details can disrupt productivity and focus. Everyone faces the challenge of clear and effective communication, from freelancers to large enterprises. Krisp is here to transform this experience by providing an AI-powered assistant to enhance online meetings and calls. Krisp Krisp offers…
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What Is a Contract Management System? Its Role, Benefits, and Place in the CLM Ecosystem
A Contract Management System (CMS) is a type of software designed to help organizations organize, track, and manage their contractual agreements. While it often serves as the entry point into more advanced contract lifecycle management (CLM), a CMS can stand alone as a vital tool for businesses that need to store, access, and maintain control over their contract data without…
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The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare
The lawsuit against the National Association of Realtors (NAR) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain commissions, resulting in a nearly $1.8 billion damages verdict. This amount could potentially triple since the jury found that the defendants had…
