This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Advertising Technology
Tiger Pistol: Collaborative Social Media Advertising for Facebook and Instagram at Scale
Simplifying high-performance social media advertising and making those strategies scalable is challenging for companies advertising on Facebook and Instagram. Tiger Pistol’s Collaborative Advertising Platform™ has advanced how brands, resellers, and agencies approach social advertising, removing barriers and driving impressive results. Tiger Pistol offers a comprehensive solution that brings all your channel partners and sales locations under one umbrella, making creating…
- Social Media & Influencer Marketing
The Four Pillars of Social Media Marketing: Turning Audiences into Customers
Social media marketing is a powerful tool for brands looking to grow their audience, engage with potential customers, and drive revenue. However, success on social platforms requires more than just publishing content—it demands a strategic approach rooted in Listening, Learning, Engaging, and Promoting. By mastering these four pillars, marketers can convert audiences—whether from their own following, an influencer’s community, or…
- Sales Enablement, Automation, and Performance
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you’ve relied on basic analytics tools, it might feel like you’re fishing in the dark. Leadfeeder Leadfeeder is here to transform…
- Content Marketing
Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency. That got me even more curious. What was the site developed on? According to Netcraft, Ron Paul’s site was previously…
- Advertising Technology
Lessons Learned: Social Media Platforms and Blockchain Mass Adoption
The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years. Just last year itself, Facebook came under heavy fire for misusing the personal…
- Paid and Organic Search Marketing
Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It’s a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog’s SEO Spider. It’s a simple crawler that’s free with a limitation of 500 internal pages… enough for most websites. If you need more, purchase…
- Analytics & Testing
Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large e-commerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
- Social Media & Influencer Marketing
Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don’t mean to say I didn’t want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding conflict. I stopped holding back when I had a strong opinion. I started being true to my beliefs and focusing…
- Email Marketing & Automation
Our Best Performing Email Opt-In Strategy Ever
My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we’ve tested and what’s worked, I should explain the importance of email. If you were looking at an online publication as a machine, capturing email addresses is – by far – the most efficient way of returning relevant…
- Social Media & Influencer Marketing
Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.
Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and authentic brand voice that resonates with X users, resulting in viral moments that amplify its reach. This article explores why…
