This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer’s point of view, I actually believe augmented reality (AR) has much more potential than virtual reality (VR). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained…
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Content Marketing
The 8 Characteristics of a “V”ery Good Brand
For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…
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Social Media & Influencer Marketing
How To Search X (Formerly Twitter): Methods and Syntax
Searching on X (formerly Twitter) is a powerful tool for businesses engaged in sales, marketing, and online technology. X offers various options, methods, and syntax for conducting searches effectively. This article will explore how users can search X to enhance their online strategies. Basic Keyword Search Basic Keyword Search: You can start by entering keywords or phrases in the X…
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Sales Enablement, Automation, and Performance
10 Sales Performance Stats To Know
Monitoring key sales performance metrics is crucial for making informed decisions and driving growth. This comprehensive guide will explore four main categories of sales metrics: Revenue Metrics, Market Metrics, Customer Metrics, and Performance Metrics. We’ll delve into each category, defining individual metrics and explaining their importance in measuring sales effectiveness. Source: Sales Xceleration Revenue Metrics Revenue metrics are fundamental indicators…
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E-commerce and Retail
Scent Marketing: Statistics, Olfactory Science, And The Industry
Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The Science of Scent The…
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Content Marketing
WP All Import: How to Bulk Import A Category Taxonomy Into WordPress from CSV
My firm works on very large WordPress integrations and implementations, having to migrate tons of data from old instances or another content management system (CMS) altogether. Often, this includes importing products for WooCommerce, adding locations into a custom post type, or building a taxonomy with known inputs. If you wanted, for example, to add categories by country, state, or province……
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Email Marketing & Automation
Salesforce Marketing Cloud Preference Center: AMPScript and Cloud Page Example
True story… my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me all over the world assisting companies in developing deep integrations with the platform and I built up so much institutional knowledge of the platform that I was promoted to Product…
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Content Marketing
The Periodic Table of Content Marketing
Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it’s becoming quite a complex space. Chris Lake’s Periodic Table of Content Marketing offers a valuable framework for businesses looking to optimize their content strategy. This innovative…
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Sales and Marketing Training
Marketing Campaign Checklist: 10 Steps To Plan For Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…
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Content Marketing
How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband
If you’re going to get serious about podcasting, I’d encourage you to save up for a Zoom H6 Recorder. It’s a simple device that requires almost no training to record with. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for…
