This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…
- Content Marketing
How To Syndicate External RSS Feeds In Your WordPress Theme or Child Theme
Some folks don’t realize it, but WordPress has integrated the ability to syndicate RSS feeds with some out-of-the-box features. While there are widgets to do this, you may actually want to include the ability to publish other feeds directly into your WordPress template. WordPress supports both Magpie and SimplePie RSS Caching within its available function, fetch_feed: fetch_feed – retrieve an…
- Sales and Marketing Training
From Harmony to Innovation: The Surprising Impact of Consensus in Marketing
Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…
- Analytics & Testing
Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
- Content Marketing
WordPress: Ajax Search Pro Provides Live Search Results With Autocomplete
Navigating a website and finding the needed information quickly and efficiently can often be a frustrating experience for users. With the vast amount of content available online, users expect instant, relevant, and accurate internal search results. Websites that fail to meet these expectations may see increased bounce rates and decreased user engagement, which can impact overall sales and marketing efforts.…
- Marketing Infographics
Mad Men: Marketing Quotes from Don Draper
Set in the competitive world of 1960s Madison Avenue advertising, Mad Men is more than just a period drama—it’s a character study, cultural critique, and masterclass in storytelling. Created by Matthew Weiner, the series captures the allure and contradictions of a time when image was everything and the American Dream was being redefined. At its center is Don Draper, the…
- Marketing Tools
Acquire.io: A Unified Customer Engagement Platform
Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity. Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…
- Content Marketing
Swarmify: Four Reasons Not To Use YouTube Video Embeds On Your Business Website
If your company has professional videos that you’ve spent thousands of dollars on, you should absolutely publish the videos on YouTube to take advantage of YouTube’s search results…. just make sure that you optimize your YouTube videos when you do. That said, you shouldn’t be embedding YouTube videos on your corporate site… for quite a few reasons: YouTube is tracking…
- Mobile Marketing, Messaging, and Apps
How To Optimize Your Business, Site, and App for Apple Search
The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You’d think they could grab more market share with their own hardware and embedded browser. I’m not sure why they haven’t, but Google…
- Marketing Infographics
7 Steps to Optimize Your Online Marketing Conversion Funnel
Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…
