This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same
When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on a digital retailing tool. Without standardization, analytics became fragmented, advertising effectiveness declined, and decision-making suffered. Enter the Automotive Standards Council…
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Acquire.io: A Unified Customer Engagement Platform
Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity. Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…
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Mad Men: Marketing Quotes from Don Draper
Set in the competitive world of 1960s Madison Avenue advertising, Mad Men is more than just a period drama—it’s a character study, cultural critique, and masterclass in storytelling. Created by Matthew Weiner, the series captures the allure and contradictions of a time when image was everything and the American Dream was being redefined. At its center is Don Draper, the…
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Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…
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Bubble: Empowering Non-Technical Founders to Create Powerful No-Code Web Applications
Entrepreneurs and businesses constantly seek ways to streamline their operations and bring their ideas to life. However, developing web applications can be daunting, especially for those without extensive coding knowledge. This is where Bubble comes in. Bubble has helped over 1 million users build web apps without coding, and Bubble-powered apps have raised over $1 billion in venture funding. Bubble…
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How to Use Hashtags to Increase Your Campaign Reach
39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaignSimple tricks you can use…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually…
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Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers
Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital channels like industry publications and search results… but there are also influencers. Influencer marketing continues to grow in popularity because…
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Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service
Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed to account for individual customer needs, and in an era where customer expectations are far more dynamic, these linear models don’t deliver results. A non-linear approach to customer service places artificial intelligence (AI) at…
